Lucia Dossin

Addwords

Addwords is a performance/tool done in collaboration with Max Dovey and Manetta Berends for the event 'The Gig is Up - Cloud Labour Night' at V2_.

The tool communicates with the API of Google Adwords - their online advertising product. Two screens positioned next to the speakers' stage display a ranking of the 10 most (and least) popular words according to the data provided by Google. These words are typed live as the speakers present their talks and are displayed using elements that resemble the stock market.

After the lectures, the Optimization Report is presented, containing an overview of the results, title suggestions for each lecture and a generated advert text to promote the Exhibition The Gig is Up.

Images

Cloud Labour Night Top 10 and Bottom 10 Results
Cloud Labour Night Top 10 and Bottom 10 Results
Optimization Report presentation (photographer: Gustavo Velho)
Optimization Report presentation (photographer: Gustavo Velho)
Optimization Report overview
Optimization Report overview
Max, Lucia and Manetta (photographer: Gustavo Velho)
(photographer: Gustavo Velho)

Demo

Tool demo

Review

Metropolis M - Cloudsourcen vanuit het atelier (in Dutch)