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Print Cake is an installation/performance where cupcakes are decorated with a snippet of William Morris' News from Nowhere printed on edible paper with edible ink and sold for customers/visitors.
There are two kinds of cupcakes: the standard and the customized. The former costs less than the latter. In the customized version, customers choose a color and a word, through a simple interface (a one-page website running on full screen browser without navigation bars). The word generates a snippet of text (taken from News from Nowhere). This text is placed onto a designed template and in combination with the chosen color is printed on edible paper and placed on top of the cupcake. In the standard version no choices are possible — they all have the same color and just a few variations on the text snippets.
Presented at V2_ as part of the exhibition Politics of Craft.