What happens when there is plenty of time to reflect on what you’re doing online – more specifically, when you’re buying something?

‘Let me think’ is as an exercise on how to critically react to interfaces that are designed to discourage users to reflect about their behavior. The bestseller titled ‘Don’t make me think’ is a source of guidelines to such approach and the inspiration for this exercise.

The result of this exercise is a browser extension – which has to be installed in Firefox – that gives time to the shopper during their experience in Amazon. It can be enabled or disabled whenever the user desires and it can also be customized according to the user’s own wishes.

Let me Think was launched during Buy Nothing Day 2014.