Print Cake is an installation/performance where cupcakes are decorated with a snippet of William Morris’ News from Nowhere printed on edible paper with edible ink and sold for customers/visitors.

There are two kinds of cupcakes: the standard and the customized. The former costs less than the latter. In the customized version, customers choose a color and a word, through a simple interface (a one-page website running on full screen browser). The chosen word generates a snippet of text (taken from News from Nowhere) which is then placed onto a designed template and in combination with the chosen color. This is printed on edible paper and placed on top of the cupcake. In the standard version no choices are possible — they all have the same color and just a few variations on the text snippets.

Presented at V2_, Rotterdam, as part of the exhibition Politics of Craft.